Still unsure about repeat dressing?
Don’t be. What was once considered a fashion faux pas is now your style superpower. It’s a shortcut to stronger personal style, greater ease, and more clarity in your day-to-day life.
We get it. The pressure to keep your looks feeling fresh is real. But keeping up with the trend cycle costs time, energy, and confidence. And none of that should be on the table.
Many of the world’s most powerful figures are proud outfit repeaters. So why not join them? Repeat dressing is the gateway to a smarter, more streamlined wardrobe–and a life that runs more smoothly because of it. We’re proving it below.
Why Repeat Dressing Is A Power Move
It exudes focus and impact
Diane Keaton. Vera Wang. Janelle Monae. Our very own Emily Salsbury-Deveaux. What’s their common thread? An instantly recognizable uniform that lends to their powerful presence. Their personal style? As well-defined as a Greek sculpture. You know they don’t waste any time getting dressed in the morning, because they have bigger fish to fry. And so do you.
It reduces decision fatigue
A high-functioning day starts with a low-effort morning. When your schedule is jam-packed, every second is precious. The easiest way to stop wasting time in the morning? Sticking to tried-and-true outfit formulas that you know always look good. Less time wondering what works, more time spent doing things that push you forward. Your energy goes towards your priorities, not your closet. Looks like you’ll make that 7AM pilates class after all.
It increases presence
When you know an outfit works, you eliminate self-doubt and unnecessary worries. You’ll stop those intrusive midday thoughts once and for all (does this colour combo actually look good? Was this the right skirt to wear with this top?) so you can focus on the task at hand–and do it well.
It saves money (and time)
Constantly shopping for items you only get a few wears out of, or curating a tight yet versatile capsule wardrobe that truly works for you? We know what we’re choosing, and we know we’ve got our wallet’s support. Plus, fewer clothes means less laundry to do. Repeat dressing is a win, win, win.
It boosts confidence
When you’re secure in your style, it shows. Wearing the outfits that make you feel your best on repeat will make you feel your best on repeat. No more second guessing. No more fidgeting or adjusting. Just pure, unfiltered confidence that everyone will notice.
Our Fave 3 Power Outfits
Repeat dressing doesn’t mean outfit fatigue. It means knowing exactly what works.
Here are a few of our fave tried-and-true combinations:
ADDISON BLAZER + RUCHED TANK MINI DRESS + WHITE CROC PUMPS + ENVELOPE BAG
Feminine meets fierce. Wear it to the boardroom, wear it to the bar. Swap in the midi version for added coverage, or sneakers for a dressed-down twist.
PLEATHER LEGGINGS + LONG SLEEVED CROP TOP
Comfy as athleisure, sharp as Smart Casual. Dress it up with a blazer and pumps, keep it low-key with a baseball cap and sneakers. Not feeling the crop? Ditch it for a full-length tee or a knit come winter. Talk about a strong foundation.
SLEEVELESS TURTLENECK BODYSUIT + RUCHED MIDI SKIRT + STRETCH SOCK BOOT
Sleek. Structured. Effortless. From office hours to wine bars, this combo does it all. Add a leather jacket, blazer, or cardigan for warmth. Trade the midi for a mini when you want to change the tone–not the strategy.
One smart outfit formula. Infinite variations. Maximum impact.
That’s the power of repeat dressing.
