consulting services
25+ years in the industry
Emily Salsbury-Deveaux is one of Canada’s leading retail and consumer-behavior consultants, recognized for her ability to translate data and human psychology into effective business strategy. Over the past two decades, she has advised multinational brands, shopping centres, universities, private equity firms, and municipalities on market positioning, customer experience, and retail growth.
After years of guiding organizations to success, Emily founded EMMYDEVEAUX, a fashion brand she grew from an initial investment of $48,000 to $9 million in revenue. The venture served as a live business case to strengthen her consulting practice demonstrating her expertise in consumer behaviour, operational planning, and brand loyalty.
Now based in Kelowna, Emily returns to consulting with renewed focus, applying her deep understanding of retail systems and customer psychology to the region’s tourism, retail, and hospitality sector. Her approach is analytical, strategic, and outcome-driven designed to help organizations grow intelligently and sustainably.
Previous clients include lululemon, Aritzia, American Apparel, LUSH Cosmetics, London Drugs, Fountain Tire, TJX, H&M, Zara, Crate & Barrel, Restoration Hardware, Hudson's Bay, Simons, Ivanhoe Cambridge, Oxford Properties, Cushman & Wakefield, University of Alberta, University of Toronto, Deloitte, PwC, Wetzel Pretzel, Bone & Biscuit, Dynamite Groupe, and more.
how we can work together
MERCHANDISE PLANNING
Develop custom product programs with our trusted manufacturing network. Ideal for wineries, hospitality groups, and retail operations seeking to create premium, on-brand merchandise collections.
BRAND MARKETING
Design an end-to-end customer experience from first impression to repeat purchase through strategic storytelling, process optimization, and elevated brand presentation.
E-COMMERCE STRATEGY
Leverage our expertise in digital retail from product photography and content planning to global logistics and fulfillment to strengthen your online presence and conversion performance.
ECONOMIC DEVELPOPMENT (Across Canada)
Consulting for municipalities and property developers focused on building vibrant retail ecosystems through strategic planning, tenant attraction, and sustainable community growth.
MENTORSHIP & LIFESTYLE COACHING
Emily offers one-on-one mentorship for individuals looking to gain clarity, direction, and momentum in their personal or professional lives. These sessions are designed for people who want to refine how they live and work developing a clearer vision for themselves and a practical path to get there.
Held in her Kelowna office, each session is collaborative and strategic, focused on aligning goals, habits, and decision-making with a stronger sense of purpose and design.
Let's start the conversation
